MarketivityInc.’s passion is assuring that our design and construction firm clients plan and market smart by providing a comprehensive range of planning, research, client feedback, marketing program development, strategic pursuit and training services.
Marketing smart is not magic or rocket science. Smart planning and marketing combines sound management and marketing principles and truly great ideas with consistent and shrewd execution. The result is more and better work completed with an enhanced RDI.Marketivity’s approach has increased the business and profitability of firms ranging from five to 10,000 people throughout the United States and in Canada. |
As Principal, Michelle brings more than 28 years of top-level experience in A/E/C marketing to Marketivity Inc. Prior to starting Marketivity in 1988, she was Vice President for Corporate Development and Marketing at an ENR ‘Top 50’ E/A/P firm.
Having facilitated the creation of hundreds of strategic, marketing and annual plans during her career, Michelle brings expertise, insight and tact to guiding development of strategic and marketing initiatives for Marketivity’s clients, from concept through success. She plays a variety of roles in this process, including researching potential and existing markets, clients and competitors; facilitating planning sessions; and creating specific plans and the processes to execute and monitor them. A gifted trainer and teacher, Michelle also leads compelling staff seminars that motivate employees to develop and hone their marketing skills.
A recognized national speaker, Michelle has delivered numerous seminars on a wide range of marketing and communications topics for numerous industry groups including ACEC, AIA and SMPS. She is in particular demand as a speaker on creating effective strategic, business and marketing plans and market research for A/E/C firms. Michelle’s articles have appeared in many industry newsletters including ACEC’s Dialog, the SMPS Marketer and PSMJ's A/E Rainmaker as well as many general interest publications. |
Katy began her A/E/C career over 32 years ago, managing public involvement and community outreach for major environmental studies throughout the west. Though she has applied her outstanding communications and people skills to marketing for many years, as Associate Principal of Marketivity, Inc., Katy brings the perspective of a technical professional to every issue related to strategic planning and marketing.
As marketing director for major regional and national E/A and construction firms on both coasts, Katy championed and nurtured major strategic expansions into new geographic and services markets. Katy is adept at helping Marketivity’s clients not only develop their strategic vision, but also translating that vision into practical, effective business development plans and actions, and creation of marketing structures and systems that assure successful business development. Having led the successful capture of thousands of projects, Katy is also a highly effective pursuit coach, leading Marketivity’s clients expertly through the business development, proposal and presentation process. |
A S S O C I A T E S
In addition to Michelle and Katy, Marketivity’s staff includes three associates, all experienced A/E/C marketers who work with the firm on an as-needed basis. Our associates provide additional support for market research projects, marketing communications programs and graphics. |
